According to the UN, one in three women experience violence by a current or former spouse or boyfriend at some point in their lives. 

Yet for some reason we still find it acceptable to call an everyday item of clothing worn by millions a “wife beater”. We believe it’s time to change that. Because we believe wife beaters have no place on our bodies, our language, or our society.


That’s why we’ve designed a collection of wifelovers. The first tank tops that aim to help put an end to wife beaters.

To do so, we've partnered with NO MORE - the leading non-profit organization dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action and fueling culture change.


We donate 100% of profits from every wifelover to help stop and prevent domestic violence.

We've also launched a petition to change the official dictionary definition of "wife beater". Click here to find our more about the petition and how you can help make a change for good.



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