According to the UN, one in three women experience violence by a current or former spouse or boyfriend at some point in their lives.
Yet for some reason we still find it acceptable to call an everyday item of clothing worn by millions a “wife beater”. We believe it’s time to change that. Because we believe wife beaters have no place on our bodies, our language, or our society.
That’s why we’ve designed a collection of wifelovers. The first tank tops that aim to help put an end to wife beaters.
To do so, we've partnered with NO MORE - the leading non-profit organization dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action and fueling culture change.
We donate 100% of profits from every wifelover to help stop and prevent domestic violence.
We've also launched a petition to change the official dictionary definition of "wife beater". Click here to find our more about the petition and how you can help make a change for good.
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RT @TitleIXatOKCU: "Normalizing certain words normalizes that behavior." Wifelovers Apparel is working to stop society's casual attitu… https://t.co/9bG5ELA1r5 -
Hi @ParkerMolloy, you have (g)mail. I mean, you probably already knew that. But we mean you have mail from us 😬 Wou… https://t.co/zS9jqdZXgv
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wifeloversapparelHey @jvn 👋 We just wanted to say hey, and let you know that you nspired something pretty special… https://t.co/l3m4V5csf6
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RT @blssfllybookish: We got our @wifeloversapp this week ❤️ #wifebeaterisnotashirt https://t.co/h7F3Mysy0S
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👏 👏 👏 👏 👏 https://t.co/kgYdeB0XEK
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Such a great and important piece @mashable!! As two men who started wifelovers apparel, we're especially inspired b… https://t.co/QgZK3Kj1cq
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1️⃣ Buy wifelovers, help put an end to “wife beaters”. In partnership with @NOMOREorg, 100% of profits from every w… https://t.co/BDjIDzGAR0
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2️⃣ Thank you to everyone who’s bought a wifelover and signed our petition so far ❤️ Please continue to spread this… https://t.co/qIWybzOr9C
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3️⃣ We’re on a mission to end the association between a popular item of clothing and an act of domestic violence t… https://t.co/La4IoSmES7
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Today is national #DictionaryDay. Hey @MerriamWebster, perhaps today you could give everyone else a gift and stop a… https://t.co/2TSnqwfl2U